Pioneering the Future of Mobility
Leading automotive innovation across Bangladesh with cutting-edge technology and forward-thinking solutions that transform the industry.
16 Years of Growth
Key milestones in our journey to becoming Bangladesh's leading automotive group.
Core Values That Drive Us
The principles that guide our decisions, shape our culture, and define our commitment to automotive excellence.
Excellence
Pursuing Excellence in Every Step - our core mission since 2008. We strive for perfection in every aspect of our business.
Innovation
Success is not a destination, it's a constant persuasion. We continuously innovate to stay ahead in the automotive industry.
Growth
You have to grow so that you can become big. We believe in sustainable growth that benefits all stakeholders.
Persistence
You have to strive constantly to stay big. Our persistence has built Bangladesh's leading automotive ecosystem.
Customer Focus
Going beyond transactional relationships to build lasting partnerships with our customers and stakeholders.
Reliability
Building trust through consistent quality and service delivery across all our automotive ventures.
Our Mission Statement
"Pursuing Excellence in Every Step - Success is not a destination, it's a constant persuasion. You have to grow so that you can become big, and you have to strive constantly to stay big."
Our People —
our strength
Diverse automotive culture where talent thrives and innovation flourishes across Bangladesh.
TEAM
DIVERSITY
CAREER
GROWTH
OUR
PEOPLE
WORKPLACE
CULTURE
TEAM
BUILDING
TRUST
VALUES
SUPPORT
SERVICE
Our People Make the Difference
Discover the numbers behind our automotive excellence
Our Portfolio in Action
Experience the excellence and innovation across our automotive portfolio
Luxury automotive excellence
Premium vehicles and exceptional craftsmanship
Mission & Vision
Driving Bangladesh's automotive industry forward with excellence and innovation
Our Mission
Pursuing Excellence in Every Step - our commitment since 2008. We strive to be the most trusted and innovative automotive solutions provider in Bangladesh, delivering world-class products and services across our entire portfolio of brands.
Deliver premium automotive brands including Kawasaki, Brabus, Pirelli, and Chery
Provide comprehensive after-sales support and genuine parts through specialized facilities
Build an integrated automotive ecosystem from motorcycles to luxury vehicles
Our Vision
To become the biggest and most respected group of companies in the automobile industry of Bangladesh, continuously growing our presence and setting new benchmarks for excellence across all segments - from luxury cars and motorcycles to lubricants, tyres, and specialized services.
Expand partnerships with global automotive leaders from Japan, Germany, Italy, and beyond
Pioneer advanced automotive technologies including hybrid and electric vehicle solutions
Transform customer experience through integrated services and digital innovation
Visionary Leaders
Driving Excellence
Meet the experienced professionals who guide Asian Holdings toward automotive excellence and sustainable growth across Bangladesh's dynamic market.
Dewan Shajedur Rahman
Visionary leader with extensive experience in automotive industry partnerships and strategic business development.
Dewan Saidur Rahman
Focuses on customer experience and relationships, believes in going beyond transactional relationships to build lasting partnerships.
Frequently Asked Questions
Find answers to common questions about Asian Holdings and our services
Asian Holdings represents premium automotive brands including Kawasaki, Idemitsu, PIAA, Brabus, Pirelli, Chery, and more. We are one of the biggest groups of companies in the Automobile industry of Bangladesh, bringing world-class manufacturers and ensuring excellence in every aspect of our service.
Since 2008, Asian Holdings has been at the forefront of Bangladesh's automotive industry, building a legacy of trust and excellence. With over 14 years of experience, we have established ourselves as the leading provider of premium automotive solutions. Our mission is "Pursuing Excellence in Every Step".
Asian Holdings operates through multiple specialized companies including Asian Motorbikes Limited (Kawasaki distributor), Asian Petroleum Limited (Idemitsu lubricants), Asian Automotive Limited (Pirelli Tyres), Asian Imports (Japanese car retailer), Continental Works Limited (Hybrid & Electric vehicle workshop), and more. Each company focuses on specific automotive segments to provide comprehensive solutions.
Our headquarters is located at 218/C, Sena Kalyan Business Mart, Level–6, Tejgaon-Gulshan Link Road, Dhaka 1208, Bangladesh. We have multiple facilities across Dhaka including showrooms at Bir Uttam Mir Shawkat Sarak and service centers at various strategic locations.
We offer comprehensive automotive solutions including vehicle distribution, motorcycle and tyre sales, lubricant distribution, after-sales support, genuine parts supply through e-commerce platform Japan Parts, diagnostic services, and specialized hybrid & electric vehicle workshop services. Our state-of-the-art facilities ensure your vehicle receives world-class care throughout its lifetime.
Our philosophy is: "Success is not a destination, it's a constant persuasion. You have to grow so that you can become big, and you have to strive constantly to stay big." This drives everything we do, from the brands we partner with to the service we provide to our customers.
We have partnerships with leading automotive brands from Japan (Kawasaki, Idemitsu, PIAA), Germany (Brabus), Italy (Pirelli, Brembo), and other countries including China (Chery, Scoyco), South Korea (HJC Helmets), Spain (Axxis), India (AXOR, Vega), UK, and Dubai. Our global network ensures access to the finest automotive products worldwide.
Absolutely. All our vehicles come with comprehensive manufacturer warranties. We operate specialized facilities including Continental Works Limited, Bangladesh's first and biggest Hybrid & Electric vehicle workshop, ensuring your vehicle receives expert care with genuine parts, trained professionals, and advanced diagnostic technologies for all major auto manufacturers.